ABOUT ASANA HAWAI'I
Who we are
At Asana Hawai'i we pride ourselves on providing the most quality, original Activewear to represent our beloved Hawaiian Islands. Designed right on the Big Island, we are networking with specialty manufactures around the globe to provide gear that's made to last.
Since our Founding in July 2018, our brand is now worn by athletes, yoga instructors, and customers all over the United States. Now with the introduction of our swimwear and quick-dry waterwear, we have added ocean sports apparel into our Collection.
Asana Hawai'i is a realization of a dream. One that started from a passion for design
and the love of the Islands.
That is what drives me to this day.
Scott S. Foster - FOUNDER & CEO OF ASANA HAWAI'I
Perfect Fit for You You’re active and on the go. Whether you’re into Yoga, CrossFit or any other sports, you need high quality apparel that fits your lifestyle. I’ve seen this everyday while serving busy people as we all work hard to keep in shape. As a yogi myself, meeting that need is my passion here at Asana Hawaii. It drives me.
I’m always learning, growing, and refining my unique designs with you in mind. For example, I know that you’re looking for comfortable and stylish active wear that can be worn in multiple occasions from the gym to work. Also, when you look in the mirror, it must appeal to your individual needs. This includes whether it’s a stretchable, moisture wicking and form-fitting fabric that allows for easy movement during your exercise.
How I startedI’d like to share how I got to where I’m at today, and I hope it will be an inspiration to you. From as early as I can remember, I've loved to draw and paint. I’d sit for hours focusing on the natural beauty around me and render what I saw with a passion for all of life. Little did I know that this hunger and drive to create would lead me to discovering my true purpose in life.
In my 20's, for a side job, I worked in a popular T-shirt shop and discovered that customers enjoyed wearing apparel with unique designs. I saw the same customers eyes light up when they would take a shirt off the display. It was like the art spoke to them!
From then on, I was hooked. My artistic imagination went wild in my dreams, and all I could think about was how to create eye-popping, heart-felt designs on colorful apparel that would lift a person's spirit. Thrilled, I realized my purpose in life of bringing joy in people’s lives through my art.
Then during the next 20 years in a career of customer service, my mind simmered, brewed and boiled over with exciting ways to accomplish my mission. It was like a calling. I had to keep digging deeper and improving my art. Ever driven, I set out on a quest to master my artistic skills and talents through photography, drawings and paintings.
While I continued to grow and have fun with my expanding ideas, I took care of my wonderful family, home and my lively dogs. With the support of my loved ones and many friends, I was inspired and kept moving forward. Still, there was something missing. I needed a solid platform to share my unique designs with anyone interested in wearing high-quality active wear. But I had no way of implementing that while working 10 hours a day. There wasn’t enough time in my busy schedule. Nor did I see any opportunity to complete my mission. It was like living in a dream and not being able to wake up to the reality of what could be done.
Open DoorFortunately, life is filled with endless possibilities and a door can open when you least expect it. In my case, it occurred through a sudden, traumatic injury. There I was, helping a customer when I slipped and fell. The pain was excruciating. I shattered my ankle in a work-related accident that left me unable to walk for nearly six months. Surgery and rehab followed. Since I couldn't walk, I realized that I had the opportunity to build a website and share my unique designs through social media. So, with my leg in a cast and propped up on a pillow, I focused on my dream, then set out to make it a reality. My passion and desire to create colorful active wear saved me. It pushed me. Pulled me. Guided me.
Asana Hawai’i was BornWhile sharing my first generation of ideas on social media, I saw people from all around Hawai'i and the United States go to my website and order the designs. I then looked far and wide throughout the U.S. and abroad to find manufacturers to help me scale my dream. Now I have a network of dedicated Craftsmen that love what they do. Together we produce high quality apparel. The designs are inspired by our love for the majestic Hawai'ian Islands. My passion is to create unique styles that are made to be worn by yogi's, athletes, Cross Fitters, and anyone who loves excellent activewear that are made to last.
It's been a privilege to see new and repeat customers wear our gear. Today those customers are all over the World, and you can find us on our Asana Hawaii website, local shops, and now Amazon.
Scott S. Foster
What Our Customers Are Saying
5 Star Rating on both Google & Facebook
★Dolphin leggings from @asanahawaii. Super light weight and comfortable. Mahalo and Namaste 🙏🏼 The fit is perfect and I love them!
Anita Crisci -Instagram
★Got my new @asanahawaii leggings and sports bra - Merry Christmas to me!!! 🎁 THANK YOU!!! I love it!!!!😍❤️
Diane McBride - Instagram
★Best leggings I’ve ever owned! Made in the USA.🇺🇸..I have washed many times in hot water 💦 never fades and still looks new 👀🏃🏽♀️🤸🏽♂️
Dora Ramirez - Facebook
★Love their yoga leggings! They are so comfortable and flattering! I am a yoga teacher and have done yoga for years so I have tried a lot of different yoga leggings. These are by far the most comfortable. Barely feels like I’m wearing anything.
Kirsten Moe - Facebook
★We love Asana Hawaii!!! I first bought a pair of yoga leggings awhile ago!!! I don’t shop often. So when I do, I make sure I buy quality products. Honestly, these are the best pair of leggings I have ever bought. High quality and so comfy! I wear them very often!!!
Theresa - Google Reviews
★I live in yoga leggings after work and on weekends and I just love purple so I had to pounce on the Hilo Bay Palms leggings from Asana Hawaii....LOVE, LOVE, LOVE them!
Vicki Lynn - Google Reviews
★All I can say is - AMAZING!!! The prints are so original. I love that the prints are pictures taken or painted by the owner. One of a kind!
Paris Reynolds -Google Reviews
★I am always looking for comfortable shorts that look good on. I ordered the galaxy shorts and couldn’t be happier! Good fit that I can wear all day long, and are very stylish too. Highly recommended!
Barbara Bosz -Google Reviews
Islands FutureThe Hawai'i Island USA Pageant is an organization that works to build strong, empowered young women that represent our future.
In their own words, "Miss Hawai'i Island USA doesn’t believe that women can be assessed and compared by all one standard. We firmly believe and are committed to reinforcing the message that beauty comes in all shapes, sizes, colors and contexts. We are looking for young women that harness their individual talent, aesthetic and personalities so they represent Hawai'i Island, shining in their best light! This new generation of pageantry will be the most diverse one yet."
Asana Hawaii is proud to be the official Hawai'i Island USA Activewear and Bikini Swimwear Sponsor for 2021.